Digital
eMarketing : the essential guide to marketing in a digital world
Stokes, Rob- ISBN9780620780582
- edition6th edition
- publisher
- description1 online resource (619 pages) : color illustrations
- genreElectronic Books
Locations
Item is Digital Only
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Other Related Information
Additional Information
Notes
Includes index.
Content
- Part one. Think
- Introduction to think
- Think - strategy and context
- Think - understanding customer behavior
- Think - data-driven decision making
Subjects