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Write like a PR pro / Mary Sterenberg

Sterenberg, Mary

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Notes
  • Bibliographic Note
    Includes bibliographical references.
    • Content
    • Part 1. PR writing and planning basics
    • Chapter 1. Cornerstones of communication
    • Chapter 2. Setting strategy : finding the “why”
    • Chapter 3. Strategic messaging
    • Part 2. Writing for owned media
      Subjects