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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Scott, David Meerman

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  • Notes
    Includes index.
    • Content
    • The old world of sales and service
    • The new rules of sales and service
    • Your story
    • Integrating marketing and sales with buyer personas
    • The sales cycle is now the buying cycle
      Subjects