Advanced Search
Digital

Promotion and marketing communications

  • ISBN
    9781789846997
  • publisher
    London : IntechOpen, [2020]
  • description
    1 online resource (193 pages) : color illustrations
  • genre
    Electronic books

Locations

Item is Digital Only

This item does not have a hard or physical copy, and therefore it can only be viewed through an electronic device. Fortunately, the item can be easily accessed by clicking the button below.

Other Related Information

Additional Information
Content
  • Section 1. Marketing communication in real sector investments
  • Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits
  • Chapter 2. Repositioning of PR field in developing countries
  • Chapter 3. Reputation management
  • Section 2. Inevitable digitalization
    Subjects