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Promotion and marketing communications

  • ISBN
    9781789846997
  • publisher
    London : IntechOpen, [2020]
  • description
    1 online resource (193 pages) : color illustrations
  • genre
    Electronic books

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Item is Digital Only

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Other Related Information

Notes
  • Bibliographic Note
    Includes bibliographical references.
    • Content
    • Section 1. Marketing communication in real sector investments
    • Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits
    • Chapter 2. Repositioning of PR field in developing countries
    • Chapter 3. Reputation management
    • Section 2. Inevitable digitalization
      Subjects