Digital
Marketing management and communications in the public sector
Pasquier, Martial- ISBN9781315622309
- editionSecond edition
- publisher
- description1 online resource (264 pages) : illustrations
- series title
- genreElectronic books
Locations
Item is Digital Only
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Other Related Information
Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Public management and marketing
- Marketing and public marketing
- Basic marketing concepts
- Marketing information research
- Marketing strategy