Advanced Search
Print

Marketing theory : a student text

Pickup Location:

Locations

No available data

Unfortunately, the data regarding the book items are not currently available.

Other Related Information

Additional Information
  • Notes
    Includes bibliographical references and index.
    • Content
    • Part one : overview of marketing theory
    • 1. Marketing : philosophy or function?
    • 2. Marketing theory
    • 3. A history of historical research in marketing
    • 4. Marketing ethics
      Subjects