Print
Strategic social marketing
French, Jeff- ISBN9781446248614
- publisher
- descriptionxvii, 429 pages : illustrations
- Loan PeriodRoom Use Only
Pickup Location:
Locations
No available data
Unfortunately, the data regarding the book items are not currently available.
Other Related Information
Additional Information
Notes
Includes bibliographical references and index.
Content
- Part I : Why?
- The importance of social marketing for social policy
- The nature of social marketing
- Marketing social good
- Part II : What?
Subjects