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Essentials of marketing : a global-managerial approach

Perreault, William D.

  • Matandang Balara Branch

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  • With Note
    With: Applications in basic marketing : clippings from the popular business press, 2005-2006 edition.
  • Notes
    Includes bibliographical references and indexes.
    • Content
    • Chapter one. Marketing's value to consumers, firms, and society
    • Chapter two. Marketing strategy planning
    • Chapter three. Focusing marketing strategy with segmentation and positioning
    • Chapter four. Evaluating opportunities in the changing marketing environment
    • Chapter five. Final consumers and their buying behavior
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