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Marketing mix : strategy in the Philippine setting

Go, Josiah

  • Cubao Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references and indexes.
    • Content
    • Chapter I. Marketing : an introduction
    • Chapter II. Market segmentation
    • Chapter III. Marketing mix : the 4Ps of marketing
    • Chapter IV. Product strategy
    • Chapter IV-A. Green marketing
      Subjects