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HBR guide to persuasive presentations
Duarte, Nancy- ISBN9781422187104
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- descriptionxvii, 229 pages : illustrations
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Notes
Includes index.
Content
- Audience : know your audience and build empathy
- Message : develop persuasive content
- Story : use storytelling principles and structure to engage your audience
- Media : identify the best modes of communicating your message
- Slides : conceptualize and simplify the display of information