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Out-of-the-box selling : principles and practices that work and make sense

Garrovillas, Eduardo P.

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  • Notes
    Includes bibliographical references.
  • Content
    • The age of selling, selling and salespeople
    • Building relationships with customers
    • Ethical and legal issues in selling
    • Customer buying behavior and the buying process
    • Interpersonal communication principles to build relationships
      Subjects