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International marketing
Ghauri, Pervez N.- ISBN9780071268288
- editionSecond edition
- publisher
- descriptionxxxiv, 659 pages : illustrations, maps
- Krus na Ligas Branch
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Notes
- Includes index.
Content
- Section 1. An overview
- The scope and challenge of international marketing
- The dynamics of international business
- Section 2. The impact of culture on international marketing
- Geography and history : the foundations of cultural understanding
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