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Powerful proposals : how to give your business the winning edge

Pugh, David G.

  • Cubao Branch

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Content
  • The power of the A+ proposal
  • A simple notion : a proposal must sell, not just tell
  • Getting your message across : technical proposals for every reader
  • Selling the benefits : customer-oriented proposals
  • What it takes to win : credibility, acceptability, and preference
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