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Advertising and the transformation of screen cultures

Florin, Bo

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Notes
  • Bibliographic Note
    Includes bibliographical references and index.
    • Content
    • Early cinema, process films, and screen advertising
    • Part I. Approaches and methods
    • Advertising and modernity : a critical reassessment
    • Advertising and avant-gardes : a history of concepts, 1930-1940
    • Advertising as institution : Charles Wilp and German television, 1950- 1970
      Subjects