Advanced Search
Print

Consumer behavior

Schiffman, Leon G.

  • Main Library

Available

•
1 item
1 available
Pickup Location:

Locations

No available data

Unfortunately, the data regarding the book items are not currently available.

Other Related Information

Additional Information
  • Notes
    Includes bibliographical references and indexes.
    • Content
    • Part one. Introduction
    • Consumer behavior: meeting changes and challenges
    • The consumer research process
    • Market segmentation and strategic targeting
    • Part two. The consumer as an individual
      Subjects