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Strategic market segmentation : how to market to the rich, the middle class and the "masa"

Roberto, Ned

  • Balingasa Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references (pages [121]-125).
    • Content
    • Revisiting and relaunching the strategy and practice of market segmentation
    • The practice of segmenting markets and SEC-based segmentation
    • Marketing to the socio-economic class segments
    • Marketing to the rich SEC segment
    • Marketing to the middle class segment
      Subjects