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The successful marketing plan : how to create dynamic, results-oriented marketing

Heibing, Roman G.

  • Cubao Branch

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  • Notes
    • Includes index.
  • Content
    • Part I. Business review insights
    • What you'll need to know, part 1
    • What you'll need to know, part 2
    • Problems and opportunities
    • Part II. Brand platform and plan objectives