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Marketing corporate image : the company as your number one product
Gregory, James R.- ISBN0844232831
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- descriptionxviii, 254 pages : illustrations
- Cubao Branch
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Image : the leading edge of corporate strategy
- Establishing favorable market position : build public awareness and acceptance
- Redefining the corporation : merger, takeover, and other reasons for name change
- Pre-selling target markets : image and brand--the dynamic duo
- Impacting the financial community : changing investor
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