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Brandjack : how your reputation is at risk from brand pirates and what to do about it
Langley, Quentin- ISBN9781137375353
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- descriptionviii, 307 pages
- Main Library
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Brand reputation
- Issues and crisis management
- Rise of the machines
- The brandjacks
- Engagement and transparency : turning your company inside and out
Subjects