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Organizational rhetoric : strategies of resistance and domination
Conrad, Charles- ISBN9780745647173
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- descriptionxiii, 273 pages
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- Main Library
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Bibliographic Note
Includes bibliographical references (pages 220-252) and index.
Content
- What is rhetoric? What is organizational rhetoric? Why are they important?
- Creating Topoi for organizational rhetoric
- Constructing the leadership Mythos
- Organizational rhetoric and public policymaking
- Rhetoric and the management of organizational identities, images and crises