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Marketing planning : a step-by-step guide
- ISBN0132420414
- publisher
- descriptionxx, 364 pages
- Sagana Homes I Branch
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Notes
- Includes index.
Content
- Introduction
- Marketing planning and strategy : what it is and why it is needed
- What we know about what makes business profitable
- The product life cycle : how the PLC drives your markets
- Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses