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Marketing planning : a step-by-step guide

  • Sagana Homes I Branch

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  • Notes
    • Includes index.
  • Content
    • Introduction
    • Marketing planning and strategy : what it is and why it is needed
    • What we know about what makes business profitable
    • The product life cycle : how the PLC drives your markets
    • Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses