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The portable MBA in marketing

Hiam, Alexander

  • Sagana Homes I Branch

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  • Notes
    Includes bibliographical references (pages 451-452) and index.
    • Content
    • Part 1. The marketing concept
    • The essence of marketing : the customer first, last, and always
    • Planning : using tested concepts and new ideas for marketing strategy
    • The marketing environment : understanding forces you can't always control
    • The international challenge : going global with the flying pigeon bicycle group
      Subjects