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The portable MBA in strategy
- ISBN0471584983
- publisher
- descriptionxii, 484 pages : illustrations
- series title
- Sagana Homes I Branch
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Notes
Includes bibliographical references and index.
Content
- Part one. An introduction to strategic management
- Strategic management : today's most important business challenge
- Part two. Strategy : winning in the marketplace
- Corporate strategy : managing a set of businesses
- Business-unit strategy : managing the single business