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Harry Potter : the story of a global business phenomenon
Gunelius, Susan M.- ISBN9780230203235
- publisher
- descriptionxix, 194 pages
- Talipapa Branch
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Notes
Bibliographic Note
Includes bibliographical references (pages 164-180) and index.
Content
- The making of a global literary phenomenon
- The book that lived
- The value of a good product : setting the stage for marketing and promotion
- The buzz begins
- Harry Potter as a powerful product and brand : an education in marketing and promotion