Digital
Electronic commerce : the strategic perspective
Watson, Richard T.- publisher
- description1 online resource (x, 104 pages) : illustrations
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Additional Information
Content
- Electronic commerce technology / Richard T. Watson
- Web strategy : attracting and retaining visitors / Richard T. Watson
- Promotion : integrated web communications / George Zinkhan
- Promotion and purchase : measuring effectiveness / Pierre Berthon
- Distribution / Leyland F. Pitt
Subjects