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Electronic commerce : the strategic perspective

Watson, Richard T.

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Notes
  • Bibliographic Note
    Includes bibliographical references.
    • Content
    • Electronic commerce technology / Richard T. Watson
    • Web strategy : attracting and retaining visitors / Richard T. Watson
    • Promotion : integrated web communications / George Zinkhan
    • Promotion and purchase : measuring effectiveness / Pierre Berthon
    • Distribution / Leyland F. Pitt
      Subjects