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Brand manners : how to create the self-confident organisation to live the brand

Pringle, Hamish

  • Project 8 Branch

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  • Notes
    Includes bibliographical references (pages [299]-302) and index.
    • Content
    • Part I. The brand manners book of life
    • 'Manners Maketh man'
    • Customers--the brand promise and individual brand manners
    • Corporations--happy surprises
    • The Tesco story
      Subjects