Digital
The dynamics of influencer marketing : a multidisciplinary approach
- ISBN9781003134176
- publisher
- description1 online resource (ix, 210 pages) : illustrations
- series title
Locations
Item is Digital Only
This item does not have a hard or physical copy, and therefore it can only be viewed through an electronic device. Fortunately, the item can be easily accessed by clicking the button below.
Other Related Information
Additional Information
Content
- Making use of digital methods to study influencer marketing / Prince Chacko Johnson, Christian Sandström
- The marketing of UGC, media industries and business influence : the Hydra of Lerna and the sword of Heracles / José M. Álvarez-Monzoncillo, Marina Santín
- The power of algorithms and keys of participation / José Esteves
- Reviewing the commercial and social impact of social media influencers / Chen Lou, Tiffany Chee, Xuan Zhou
- The evolution of the influence business / Antonio Baraybar Fernández
Subjects