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Advertising as a creative industry : regime of paradoxes

Derda, Izabela

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Additional Information
  • Notes
    • "Routledge focus"--Cover.
    • Notes
  • Bibliographic Note
    Includes bibliographical references and index.
    • Content
    • Introduction : between cultural and industrial
    • Advertising X creativity
    • Advertising X innovation
    • Advertising X entertainment
    • Advertising X other creative sectors
      Subjects