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Place branding and marketing from a policy perspective : building effective strategies for places
Mabillard, Vincent- ISBN9781003286189
- publisher
- description1 online resource (335 pages) : illustrations, maps
- series title
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Content
- 1. Introduction
- Part I. Conceptual and theoretical bases
- 2. From a public-policy to a place-marketing perspective
- 3. Attractiveness
- 4. Place branding and place marketing