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Place branding and marketing from a policy perspective : building effective strategies for places

Mabillard, Vincent

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Notes
  • Bibliographic Note
    Includes bibliographical references and index.
    • Content
    • 1. Introduction
    • Part I. Conceptual and theoretical bases
    • 2. From a public-policy to a place-marketing perspective
    • 3. Attractiveness
    • 4. Place branding and place marketing
      Subjects