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Crafting and executing strategy : the quest for competitive advantage : concepts
- Thompson, Arthur A, author |
- Peteraf, Margaret Ann, author |
- Gamble, John (John E.), author |
- Strickland, A. J, author
- ISBN9781260565935
- edition22nd edition
- publisher
- descriptionxlviii, 370 pages : color illustrations
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references and indexes.
Content
- Part 1. Concepts and techniques for crafting and executing strategy
- What is strategy and why is it important?
- Charting a company's direction
- Evaluating a company's external environment
- Evaluating a company's external environment