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Small business management : launching and growing entrepreneurial ventures
Longenecker, Justin G.- ISBN9780357039410
- edition19e
- publisher
- descriptionxxii, 598 pages : color illustrations
- Loan PeriodRoom Use Only
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Notes
Includes bibliographical references and index.
Content
- Part 1. Entrepreneurship : a world of opportunity
- The entrepreneurial life
- Integrity, ethics, and social entrepreneurship
- Part 2. Starting from scratch or joining an existing business
- Starting a small business