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Strategic sport marketing
Karg, Adam- ISBN9781760878801
- edition5th edition
- publisher
- descriptionix, 307 pages : illustrations
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Part I. Introduction
- Introduction to sport marketing
- Part II. Identification of sport marketing opportunities
- The strategic sport-marketing planning process
- Understanding sport consumers