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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

Scott, David Meerman

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  • Notes
    Includes index.
    • Content
    • I. How the web has changed the rules of marketing and PR
    • The old rules of marketing and PR are ineffective in an online world
    • The new rules of marketing and PR
    • Reaching your buyers directly
    • II. Web-based communications to reach buyers directly
      Subjects