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Rain making : the professional's guide to attracting new clients

Harding, Ford

  • N.S. Amoranto Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references (pages 283-284) and index.
  • Content
    • Part I. Marketing tactics : how professionals generate leads
    • Writing and publishing your article
    • Finding a podium
    • Networking the alternative to cold calling
    • Special rules for special networks: trade associations, formal networking groups, and internal networks