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The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators
Roberto, Ned- ISBN9716790627
- publisher
- descriptionx, 112 pages : illustrations
- Main Library
- Cubao Branch
- Lagro Branch
- Project 8 Branch
- Greater Project 4 Branch
- Payatas Lupang Pangako Branch
- Pasong Tamo Branch
- Project 7 Branch
- Balingasa Branch
- Masambong Branch
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Notes
Includes bibliographical references (pages [106]-108) and index.
Content
- Segmenting the market by socio-economic classification
- The study framework. objectives and methodology
- Literature review and socio-economic classification : learning from past conceptualizations, measurements, and studies
- Views and positions of researchers and users regarding the current socio-economic classification standards
- Validating the socio-economic class indicators with opinion data from a survey of field interviewers