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Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra- ISBN9781523099986
- editionSecond edition
- publisher
- descriptionxvi, 144 pages
- Sta. Lucia Branch
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Notes
- "Advanced uncorrected galley."--Cover.
- "Completely revised and updated : new tools, triumphs, and train wrecks."--Title page.
Notes
Bibliographic Note
Includes bibliographical references (pages 129-130).
Content
- SMILE - The 5 qualities of a super-sticky name
- SCRATCH - The 7 deal breakers
- Domain names - secrets, strategies, and silliness
- The creative brief - your brand name road map
- Brainstorming - how to be an idea machine