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Pricing for profit : how to command higher prices for your products and services

Furtwengler, Dale

  • Sta. Lucia Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references and index.
    • Content
    • Ignorance isn't bliss : it's expensive
    • Know thyself ... and you'll know others, too
    • Elementary school math : quantifying value
    • Customer's delight : discovering the value
    • Icing on the cake : bunding for greater profits
      Subjects