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Growth hacker marketing : a primer on the future of PR, marketing, and advertising

Holiday, Ryan

  • Sta. Lucia Branch

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  • Notes
    • "Now revised & expanded."--Cover.
    • Notes
  • Bibliographic Note
    Includes bibliographical references (pages 109-111).
    • Content
    • An introduction to growth hacking
    • It begins with product market fit
    • Finding your growth hack
    • Turn 1 into 2 into 4—going viral
    • Close the loop : retention and optimization
      Subjects