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Public relations & advertising : learning, earning techniques
Vardhan, Peeta Bobby- ISBN9789392333866
- editionFirst edition
- publisher
- descriptionxx, 142 pages : illustrations
- Loan PeriodRoom Use Only
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Bibliographic Note
Include bibliographical references (pages [139]-140) and index.
Content
- Part I. Public relations
- Introduction
- Public relation process
- Communication
- Theories of mass communication
Subjects