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Principles of marketing management
- Evangelista, Felicitas U, author |
- Clemente, Dominador A. Jr, author |
- Sicat, Nadine Michelle M, author |
- Sicat, Nadine Michelle M, author |
- Dacanay, Alma C, author |
- Añonuevo, Maria Victoria E, author |
- Zarate, Elizabeth M, author |
- Salazar, Melito S. Jr, author
- ISBN9710804111
- publisher
- descriptionxx, 610 pages : illustrations
- Main Library
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Part I. Introduction
- Overview of marketing
- Marketing and the firm
- Strategic marketing
- Part II. Analyzing the marketing environment
Subjects