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Hospitality and travel marketing

Morrison, Alastair M.

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Notes
  • Bibliographic Note
    Includes bibliographical references and indexes.
    • Content
    • Part I. Introduction to marketing : what is marketing?
    • Marketing in the contemporary world : dynamic and ever-changing
    • The hospitality and travel marketing system : interconnected and interdependent
    • Societal marketing, social responsibility, and social marketing : planet people, prosperity
    • Part II. Planning : research and analysis : where are we now?
      Subjects