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Introduction to mass communication : media literacy and culture

Baran, Stanley J.

  • ISBN
    0071255095
  • edition
    Fourth edition
  • publisher
  • description
    xxxvi, 523 pages : illustrations|+ 1 CD-ROM
  • Loan Period
    Room Use Only
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Content
  • Part 1. Laying the groundwork
  • Chapter 1. Mass communication, culture, and media literacy
  • Part II. Media, media industries, and media audiences
  • Chapter 2. Books
  • Chapter 3. Newspapers