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Introduction to mass communication : media literacy and culture
Baran, Stanley J.- ISBN0071255095
- editionFourth edition
- publisher
- descriptionxxxvi, 523 pages : illustrations|+ 1 CD-ROM
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references and and index.
Content
- Part 1. Laying the groundwork
- Chapter 1. Mass communication, culture, and media literacy
- Part II. Media, media industries, and media audiences
- Chapter 2. Books
- Chapter 3. Newspapers