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Pharmaceutical marketing in the Philippine setting
Lao, Felix M., Jr.- ISBN9789712718434
- editionFourth edition
- publisher
- descriptionxv, 481 pages : illustrations
- Loan PeriodRoom Use Only
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Notes
Includes index.
Content
- Chapter 1: the pharmaceutical health care industry
- The world drug market
- The philippine pharmaceutical market
- Chapter 2: the health care business in the philippines
- Conceptual framework