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Advertising
Miranda, Gregorio S.- ISBN9710860828
- edition3rd edition
- publisher
- descriptionix, 246 pages : illustrations
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Advertising in our economic society
- Advertising in the in the Philippines
- How to plan an effective advertising campaign
- How to choose and advertising agency
- How to plan an effective advertisement
Subjects