Print
Principles of marketing
Medina, Roberto G.- ISBN9712307638
- publisher
- descriptionxvi, 197 pages : illustrations
- Loan PeriodRoom Use Only
Pickup Location:
Locations
No available data
Unfortunately, the data regarding the book items are not currently available.
Other Related Information
Additional Information
Notes
Includes bibliographical and index.
Content
- An overview of marketing
- Markets and market segmentation
- Marketing research and information systems
- The product
- The price
Subjects