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Net gain : expanding markets through virtual communities

Hagel, John

  • Sta. Lucia Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references (pages 221-224) and index.
    • Content
    • Part I. The real value of virtual communities
    • The race belongs to the swift
    • Reversing markets: how customers gain
    • The new economics of virtual communities
    • The shape of things to come
      Subjects